BPER Banca enters the Kantar BrandZ Most Valuable Italian Brands ranking for the first time, placing 37th in the 2026 ranking. This result marks the bank's entry among the 40 strongest and most valuable Italian brands.
The Kantar BrandZ ranking is the only global study that measures brand value by combining consumer perceptions with the actual financial performance of companies. This approach makes it possible to estimate how much the brand actually contributes to the economic growth of the company, providing an internationally recognised benchmark.
BPER Banca's entry into the Top 40 represents a significant step in the process of strengthening the brand, supported by a strategy focused on solidity, local proximity and sustainable growth.
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