Mission and values

We are the spark from which everything can begin.

Men and women who make their professionalism available by becoming connectors and activators, able to create a virtuous circle of positive values. We are the spark that gives life to the dream of building, together, an equitable, inclusive and sustainable country.

Mission of the BPER Group

We support people, businesses and communities to connect them to each other, generate new opportunities together and shape the sustainable future of our country.

The way we are Bank.
Every day, since always.

We stand alongside individuals, businesses, communities and local areas, attentive to everyone's needs, seeking to contribute to their growth and promote a virtuous circle that supports everyone's future.
This is our mission.

The new institutional campaign

BPER's new institutional campaign kicks off to tell the story of a growing Bank, close to its customers and attentive to the territories. Listening, supporting, innovating, managing: four verbs, accompanied by concrete data, are the messages that represent our tangible commitment, testifying to our way of being a Bank. Every day, since always.

BPER signs itself with the payoff "Where it all starts to happen", now with the presentation of a new business plan it is time to celebrate the evolution of this beginning, made of concrete commitments and shared successes. We reinforce our positioning as a solid, dynamic bank that is deeply committed to the future of the country with an institutional campaign that speaks of growth and values. Key words that summarise our commitment in our daily relationship with people, businesses and territories. Our way of being a Bank. Every day, since always.

Over 19,000 employees serving 5 million customers and local communities.

For us, it is understanding the needs of people, companies and territories. Building valuable relationships to grow together.
This is our way of listening. Every day, since always.

More than 21 billion disbursed to households and businesses by the beginning of 2024.

For us, it is about recognising the value of people and companies' projects. Giving concrete support to realise them.
This is our way of supporting. Every day, since always.

650 million already invested in technology and another 650 by 2027.

For us, it is investing in change.
Developing solutions to meet the needs of people, companies and territories.
This is our way of innovating. Every day, since always.

Over 300 billion of our customers' savings.

For us, it is about accompanying people towards their goals. Offering solutions that make a difference.
This is the way we manage. Every day, since always.

The values that inspire and guide us

Customer culture

We always place people, businesses and communities at the centre. We walk alongside them as they grow, building a solid relationship of trust and partnership.

Concreteness

We understand how important it is that our actions are effective and timely. We work to offer concrete solutions, prompt responses and clear communications that simplify customer relations with the bank.

Responsibility

We are committed to being a reliable, fair and transparent bank in our governance and relationships with our customers, ensuring the utmost integrity at all times.

Customer

This is at the heart of our approach. We always put people's needs first and strive to provide customized solutions to meet their unique needs. This is how we build strong relationships and alliances.

Accountability: a bank that can be trusted

Our actions are based on trust. We strive to be a trustworthy, fair and transparent bank in Governance and in our relationships with our customers, always ensuring the highest integrity.

Sustainability: a positive impact for the country and people

We are guided by a vision of a sustainable and prosperous future. Our commitment is to contribute to a positive impact for the country and people by adopting socially responsible behavior and policies.

Concreteness: clear and practical solution

We are aware of how important the effectiveness and timeliness of our actions are. We work to offer concrete solutions, quick answers, and clear communications that simplify the relationship with the bank.

Inclusiveness: we embrance plurality

We recognize and embrace the plurality of people and their different needs. We offer an inclusive environment to encourage balanced economic and social growth.

Sustainability

We are guided by the vision of a sustainable, prosperous future. We are committed to generating a positive impact for the country and its people by adopting socially responsible behaviours and policies.

Inclusiveness

We recognise and embrace the diversity of people and their different needs. We offer an inclusive environment to foster balanced economic and social growth.

People, sustainability and digital

We are digital and human

We constantly invest in digital technology to provide our customers with the best customer experience, optimising operational processes and responding to continuously evolving market demands. To us, technology is a means of supporting relationships, which remain the cornerstone of our service model. So that we can always be at the forefront of innovation, secure and close to people.

Our ESG commitment

We believe in the importance of sustainability and strive to improve our performance.

People are our strength

People are at the heart of our business plan.
We care for and pay attention to them through programmes aimed at enhancing and developing their professional and personal skills, ensuring their well-being and a good work-life balance. We are committed to maintaining a workplace that offers equal opportunities.

Close to you
at all times

We create and nurture connections to unleash the country's energies and shape the future. We believe in the value of open and equal dialogue. We ensure physical and technological proximity, offering accessible and inclusive omnichannel services, curated with care and quality, ready to accompany you anywhere, anytime.