Cosa facciamo di concreto nel contrasto al Gioco d’Azzardo Patologico
Nell'ambito delle azioni di Responsabilità Sociale, mediante il contrasto al Gioco d’Azzardo Patologico intendiamo:
• tutelare il benessere sociale dei nostri clienti e delle loro famiglie, evitando che la dipendenza possa determinare una eventuale perdita del posto di lavoro e della fonte di reddito;
• combattere le organizzazioni che promuovono il gioco d’azzardo illegale o quelle che intervengono in modo illecito a supportare economicamente i giocatori patologici coinvolgendoli in giri di usura;
• informare i giovani sulle modalità più corrette di gestione del proprio denaro con l’obiettivo di veder crescere una generazione più consapevole e meno esposta al rischio di dipendenze.
Abbiamo inibito l'uso delle carte di credito emesse dal Gruppo BPER nei siti di gioco on line e presso luoghi (es. sale gioco) classificati nella categoria merceologica “gambling”. Fanno eccezione le pochissime carte “Black” emesse dal Gruppo, riservate a categorie residuali di clientela. Inoltre, abbiamo la "Policy ESG (Environmental, Social and Governance) in materia di concessione del credito", in cui vengono elencate le azioni messe in campo al fine di contrastare il Gioco d'Azzardo. Con questo documento ci impegniamo a non finanziare:
• progetti destinati ad acquisto, costruzione, svilupo e ampliamento di sale per il Gioco d'Azzardo;
• acquisto e produzione di macchinari che favoriscono il gioco d'azzardo (es. slot machines, etc.);
• sviluppo, diffusione, pubblicazione cartacea o digitale e attività di marketing connesse alla promozione del gioco d'azzardo.
Our commitment to inform, prevent
and take action.
As part of our Corporate Social Responsibility toward the communities we serve, we are committed to informing, preventing, and taking action to combat this issue.
The goal of these initiatives is to raise greater awareness about gambling and the risks associated with addiction, including its potential impact on personal finances, social relationships, and the health of those affected — with particular attention to the younger generations.
By fighting Pathological Gambling, we aim to:
Starting with financial education
We believe that educating both young people and adults about financial matters is essential to help them make informed decisions about spending, investing, and saving.
Our role as a responsible bank
The only exceptions are a very limited number of “Black” cards issued by the Group, reserved for a small segment of clients.
Through this policy, we commit ourselves to not financing:
- projects involving the purchase, construction, development, or expansion of gambling venues;
- the purchase and production of gambling machines (e.g., slot machines, etc.);
- the development, distribution, publication (in print or digital), or marketing of gambling promotions.
Our Guides against gambling
Raising awareness to prevent addiction: initiatives for youth and local communities
The new roadshow “Fate il nostro gioco”
A roadshow that will pass through several Italian cities with an interactive lecture-show: a path designed to guide young people to discover the real dynamics of gambling, between mathematical rules, false beliefs and awareness of the real probability of winning.
Another step in our commitment to raise awareness on the risks of pathological gambling, promoting financial education as a tool for prevention and social responsibility.is our new awareness campaign about Pathological Gambling, aimed at high school students.
What we’ve done so far
The initiative targeted young people, the banking sector, and local administrators.
Held during 2023 and 2024, it featured a series of free events for students, teachers, and citizens, aiming to foster awareness, prevention, and shared reflection — ultimately reaching over 5,000 participants.
In 2021, a study by Nomisma was presented, analyzing Gen Z’s behavior regarding betting and gambling, along with a survey of individuals over 65 that also investigated the effects of the pandemic on the phenomenon.
The campaign aimed to educate young people on the proper and responsible use of prepaid cards, helping them become more autonomous in their financial decisions.