Our commitment to inform, prevent
and take action.
Pathological Gambling (PG) is a form of addiction that can deeply impact individuals, families, and communities.
As part of our Corporate Social Responsibility toward the communities we serve, we are committed to informing, preventing, and taking action to combat this issue.
As part of our Corporate Social Responsibility toward the communities we serve, we are committed to informing, preventing, and taking action to combat this issue.
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Since 2013, we have implemented initiatives aimed at informing the public, preventing addiction, and combating Pathological Gambling.
The goal of these initiatives is to raise greater awareness about gambling and the risks associated with addiction, including its potential impact on personal finances, social relationships, and the health of those affected — with particular attention to the younger generations.
By fighting Pathological Gambling, we aim to:
The goal of these initiatives is to raise greater awareness about gambling and the risks associated with addiction, including its potential impact on personal finances, social relationships, and the health of those affected — with particular attention to the younger generations.
By fighting Pathological Gambling, we aim to:
Protect
the well-being of our customers and their families, preventing addiction from leading to potential job loss and loss of income.
Combat
organizations that promote illegal gambling or provide illicit financial support to pathological gamblers, often trapping them in cycles of debt and usury.
Educate
young people on how to manage their money responsibly, in order to foster a more informed generation that is less vulnerable to addictive behaviors.
Starting with financial education
We believe that educating both young people and adults about financial matters is essential to help them make informed decisions about spending, investing, and saving.
Our role as a responsible bank
We have blocked the use of credit cards issued by the BPER Group on online gambling websites and in physical locations (e.g., gaming halls) classified under the “gambling” merchant category.
The only exceptions are a very limited number of “Black” cards issued by the Group, reserved for a small segment of clients.
The only exceptions are a very limited number of “Black” cards issued by the Group, reserved for a small segment of clients.
We have drafted the “ESG (Environmental, Social and Governance) policy in the area of credit granting”, which outlines our efforts to combat gambling addiction.
Through this policy, we commit ourselves to not financing:
Through this policy, we commit ourselves to not financing:
- projects involving the purchase, construction, development, or expansion of gambling venues;
- the purchase and production of gambling machines (e.g., slot machines, etc.);
- the development, distribution, publication (in print or digital), or marketing of gambling promotions.
Our Guides against gambling
Guidebook: “Giocatori d’azzardo patologici e servizi bancari”
We created a brochure to support the families of pathological gamblers, offering simple suggestions for monitoring and intervention related to banking services, in order to protect the family’s standard of living — while complying with banking regulations and privacy protections.
“EVITARE LA TRAPPOLA”: a Guide to Online Gambling
In partnership with Avviso Pubblico, we created this guide to provide better understanding of the main issues tied to the widespread online gambling offer — both legal and illegal — including testimonials and highlights on misleading advertising, as well as national data on the phenomenon.
Raising awareness to prevent addiction: initiatives for youth and local communities
The new roadshow “Fate il nostro gioco”
"Fate il nostro gioco" is the new awareness-raising initiative on Pathological Gambling aimed at secondary school students, realised together with FEduF (ABI) and led by Taxi1729's science communicators.
A roadshow that will pass through several Italian cities with an interactive lecture-show: a path designed to guide young people to discover the real dynamics of gambling, between mathematical rules, false beliefs and awareness of the real probability of winning.
Another step in our commitment to raise awareness on the risks of pathological gambling, promoting financial education as a tool for prevention and social responsibility.is our new awareness campaign about Pathological Gambling, aimed at high school students.
A roadshow that will pass through several Italian cities with an interactive lecture-show: a path designed to guide young people to discover the real dynamics of gambling, between mathematical rules, false beliefs and awareness of the real probability of winning.
Another step in our commitment to raise awareness on the risks of pathological gambling, promoting financial education as a tool for prevention and social responsibility.is our new awareness campaign about Pathological Gambling, aimed at high school students.
What we’ve done so far
"La Trappola dell'azzardo"
A project carried out in collaboration with Avviso Pubblico to raise awareness about the risks of gambling addiction.
The initiative targeted young people, the banking sector, and local administrators.
Held during 2023 and 2024, it featured a series of free events for students, teachers, and citizens, aiming to foster awareness, prevention, and shared reflection — ultimately reaching over 5,000 participants.
The initiative targeted young people, the banking sector, and local administrators.
Held during 2023 and 2024, it featured a series of free events for students, teachers, and citizens, aiming to foster awareness, prevention, and shared reflection — ultimately reaching over 5,000 participants.
Some data on Gen Z and the Silver Age
We partnered with the Department of Hygiene and Public Health of ATS Bergamo to promote a responsible alliance on gambling between local financial institutions.
In 2021, a study by Nomisma was presented, analyzing Gen Z’s behavior regarding betting and gambling, along with a survey of individuals over 65 that also investigated the effects of the pandemic on the phenomenon.
In 2021, a study by Nomisma was presented, analyzing Gen Z’s behavior regarding betting and gambling, along with a survey of individuals over 65 that also investigated the effects of the pandemic on the phenomenon.
Awareness campaign on prepaid card use.
We supported a prepaid card awareness campaign, created using engaging language by high school students from the Bergamo area.
The campaign aimed to educate young people on the proper and responsible use of prepaid cards, helping them become more autonomous in their financial decisions.
The campaign aimed to educate young people on the proper and responsible use of prepaid cards, helping them become more autonomous in their financial decisions.