The Next Generation represents the new generations of young people who are already changing the world. Born between the 1990s and the early 2000s, they have grown up in a digital, interconnected and constantly changing world. They are global citizens, aware and attentive to sustainability and social inclusion, and they believe in innovation as a tool for building a better future. They do not wait for change: they drive it. In Europe, they are also at the heart of the Next Generation EU plan, an economic and social recovery plan that invests in them.
Our future is about you
In our evolution as a banking group, one question guides every decision: how can we grow together with you? For BPER, the new generation represents much more than a change: it is the energy that drives us to innovate, to be more digital, more dynamic and, above all, more attentive to expectations. We believe that every relationship, to be authentic, must be based on human values. This is what we try to convey in every service, product, initiative and path we offer.
Because the future we imagine together with you is built on trust, simplicity and security.
The Bank evolves with you
Esempio di RTE
We are accelerating digital transformation for an increasingly smart service. With the BPER App, we offer an advanced digital solution that is rich in innovative features, secure, and allows you to operate without delays, wherever you are.
Our financial education initiatives are designed to accompany you through every stage of your growth. Because learning how to manage money, save and invest is not just a matter of numbers: it is the first step towards independence, freedom and a future built on your choices.
We support culture, art and sport because we believe in experiences that leave their mark. We want to be more than just a bank: we want to be a partner by your side in moments that inspire, make you think and challenge you. Because we believe in complete and authentic human development.
A dedicated community: Paghette
BPER Banca's Instagram community dedicated to young people, covering finance, economics and other difficult topics explained in simple terms.
BPER x Est Radio
Since 2021, we have been collaborating with EST Radio to talk about money, digital technology and everyday choices, with an informal approach. We listen to young people to understand their needs and desires, imagining how we can evolve as a bank. We collaborate on a series of podcasts where the Next Gen talk about their relationship with money: savings, spending, dreams and some doubts about the future. BPER experts participate in the episodes with smart tips that are accessible to everyone, because learning to manage money can be not only useful, but also fun.
TIPS by Est Radio & Paghette
With EST Radio and Paghette, we have created Tips, a series of videos born from the voices of Gen Z, made by you, for you. Because no one can better describe what it's really like to manage money between rent, concerts and saving a little on the side. Each episode, on TikTok and Instagram, covers everything that affects real life: saving or spending wisely, making informed choices, understanding how digital technology is changing the way we use money. With BPER, EST Radio and Paghette, we want to build a new culture of money: lighter, more useful, more yours. Because knowing how to manage money is important, but knowing how to live it is even more so.
A video podcast to talk to young people
Why doesn't money fall from helicopters? This is an original BPER production, six episodes discussing economics, globalisation, GDP, inflation, risk and much more. The protagonists are economist Luciano Canova and a team of brilliant and curious Gen Zers. The result is a video podcast in which two different generations come together to discuss and reflect on the impact of economics on everyday life.
Fintonic: the first financial aperitif
In 2024, BPER and Est Radio launched Fintonic. The idea is simple: to talk about money, the future and financial choices in a clear, straightforward manner, with a light-hearted approach, over a drink. The goal? To eliminate doubts and fears about the future, so that people can manage their money with greater confidence and awareness.
Cultural initiatives and events
Premio Strega
BPER supports the Strega Prize, one of the most important literary events in Italy promoted by the Maria and Goffredo Bellonci Foundation and Liquore Strega, with the contribution of the Rome Chamber of Commerce.
Arte Fiera 2025
BPER is Main Partner of Arte Fiera Bologna, one of the most eagerly awaited national trade fair events.
Also this year the event is enriched by the BPER Prize, dedicated to the promotion of women's issues.
Also this year the event is enriched by the BPER Prize, dedicated to the promotion of women's issues.
Venice Biennale 2024
On the occasion of the 60th Venice Biennale, BPER was sponsor of the Venice Pavilion presenting a high-profile artistic exhibition project dedicated to the social and emotional dimension of the search for identity.
A social inclusion project
Not just money, but also attention to communities, education and culture. This is how Present4Future came about, a project conceived by BPER Banca together with Fondazione Gruppo Abele, which for three years has been carrying out a programme of social, educational, sporting and cultural activities involving six Italian cities: Milan, Rome, Genoa, Turin, Naples and Palermo. Needless to say, the protagonists were the young people who guided us on a journey through the suburbs and told us their stories.
The proposal dedicated to the next generation
A first step towards financial independence for young people.
The proposal dedicated to the next generation
Conto Online BPER On Demand
Current account that can be activated online, allowing you to choose, depending on your needs.
Mutuo Prima Casa Under 36
Buying your first home is an important step. It's an expense you can cover with a mortgage.
Projects for school
Born to read
Together with Associazione Culturale Pediatri, Associazione Italiana Biblioteche and Centro per la Salute del Bambino Onlus, we promote the value of reading: more than 20,000 newborns will receive a book, and new parents an informational leaflet on the importance of reading from an early age.
Forum 4 School:
the project, created in collaboration with the Historical Institute of Modena, offers schools an approach to contemporary history through testimonies of scholars and direct and indirect protagonists of the most recent historical events.
#LaBancaCheSaLeggere
activities related to the realization of cultural, artistic and musical events to promote the dissemination of culture.
Support for Prizes of national importance
the Strega Prize, the Estense Prize, the Laudomia Bonanni Poetry Prize, the Flaiano Prize, the National Prize and the Giancarlo Dosi Scientific Disclosure Junior Video Contest.
Events
Ravenna Festival, Modena Philosophy Festival, IMAGinACTION, Giffoni Film Festival, Ischia Film Festival, Time in Jazz, Mantua Literature Festival
"Forum Events" review
at the BPER Forum in Modena, meetings with contemporary authors.
Events promoted by ABI:
"Invitation to the Palace," which opens the most beautiful buildings of Italian banks to the public, and the "Festival of Creative Culture" dedicated to children and teenagers.
Sognalib(e)ro:
literary prize reserved for inmates of Italian prisons, to promote reading and writing in penitentiary institutions.